Your Web Developer should optimize your site for the Search Engines. But in addition to the Search Engine Optimization (SEO) that your Developer does, there are also things you can and should do, to help the visibility of your site.
Keep your web site informative and post content that is relevant to the site. Your site should have a focus. One topic, one center of interest
Your site information must be kept up to date. There’s no faster way to lose a visitor than to give them information about an event that has already passed or old information that never seems to change.
Put your email address on EVERYTHING! Business cards, stationery, invoices, company vehicles, t-shirts, and flyers. If you can put your name on it, put your Web address on it.
Share links with as many other Web sites as possible. Analyze your Web content to encourage users to return to your site and link to it from their sites.
Write and submit articles to article banks. If well-written and informative, these articles will likely be re-distributed on a number of web sites, and if you create a good bio, they’ll link to your site as well. Those who read the article may visit the site and those who visit the site may link to it, creating even more incoming links.
Pick the Right Web Designer
The Web Designer you choose should be able to optimize your site for you as they write it. Find out how long your Designer has been in business, and where their aged sites rank with the search engines.
Optimization campaigns won’t work overnight. You’ll need six to twelve months to have a site that has “aged” enough that will be able to achieve consistently good rankings. It may take significantly longer to rank well for competitive search phrases. But a well written site, along with some work from you, should help your site to target and rank well for enough keywords to produce an additional stream of targeted traffic, thereby boosting users and sales.